Recruiting from Campus Drives: Pros and Cons

For a long time, campus recruitment drives have remained a staple hiring process in many companies. There are several good reasons for this, as campus drives are an efficient method of bringing onboard new hires. However, the fact still remains that there is a major disadvantage to campus recruitment drives and they are not a suitable option for all companies. What is this disadvantage and what can companies do to overcome it? Let us explore this topic in further detail by looking at the pros and cons of recruiting from campus drives:

Pros of Recruiting from Campus Drives

  • The first and most crucial benefit of campus recruitments to companies is that they get a large pool of potential candidates to choose from. In particular, recruiting from campuses that offer a wide variety of subjects and specializations means that companies can potentially hire candidates to fill requirements across different departments and job roles. Moreover, as recruitment drives in campuses typically hire a substantial amount of people within a relatively short amount of time, they end up being some of the most efficient means of filling job roles within the company.

  • The traditional method of hiring new employees requires a whole host of steps between the initial process of putting out a job requirement and finally zeroing in on the right candidate. There are a number of time-consuming procedures and processes in place, such as advertisements, in-person interviews, screenings, many of which can take more time than initially intended. However, with campus recruitments, many of these processes are simply sidestepped as the initial process of interviewing and selecting potential candidates becomes simpler.

  • Another benefit of campus drives is that it helps companies gain an advantage over their competitors in term of new hires. This is particularly useful if the company does not have an advantage in terms of name recognition or brand awareness, factors that might otherwise be able to pull in potential candidates.

  • When it comes to fulfilling job roles, a company’s requirements are bound to keep changing with time as employees and senior management leave or retire over the year. It can be quite tedious to start the process of hiring afresh every year and to keep going through and screening a new batch of candidates again over and over. With campus recruitment drives, however, there is a significant potential to identify talent not only for the year in which the drive is held but also for the future. If the company and its recruiters strive to establish a good relationship with the educational institutions and its students, they can easily build a strong pathway for fulfilling future job requirements.

  • An important benefit of recruiting through campus drives is that the company is likely to gain more loyal employees than through conventional hiring methods. Campus drives are often a college student’s first introduction to the corporate world and hence, they enter into their first job roles with immense enthusiasm and dedication. For a company, this is a much-prized asset to look for in a new employee and is made possible by the virtue of campus drives.

Cons of Recruiting from Campus Drives

  • While all of these pros of campus recruitment drives help a company gain a valuable asset in terms of new employees, they can also have a major significant drawback - expenditure. Campus recruitment drives can often end up being an expensive affair for most companies since there are expenses related to a number of factors such as traveling, training, and boarding. Hence, even if the recruitment drives end up saving money in other aspects, they still incur a significant amount of costs for the company. This is particularly relevant if you are looking to hire for a startup or a relatively smaller business, as campus drives are simply not feasible or practical from a budgetary point of view.


At the end of the day, campus drives can be beneficial from various perspectives but it does lack in one significant aspect, that is expenditure. For startup and small business owners, therefore, campus drives might not prove to be a feasible option in the larger scope of things. However, the requirements of hiring for job roles still remain. To that end, an efficient solution in today’s digitalized world is to make the most of technological hiring tools to reach out to potential candidates virtually. These tools allow you to chat with candidates, share information and documents relevant to the job role, conduct interviews, and overall establish a rapport with them. In many ways, these new-age hiring tools end up offering the benefits of campus recruitment drives but without incurring any of its exorbitant costs. Moreover, not only do these technological hiring tools allow startups to save an incredible amount of money but they also help save a substantial amount of effort and manpower.