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How To Build A Team Culture That Works?

A company is defined by the type of work and their employees and work culture. A good work culture transforms personal purpose into professional potential by focussing on the people first culture, thus translating it into a great workplace experience. Organisations with a close working culture tend to have higher employee satisfaction and greater productivity. When people feel happy and seen in their working environment, they get more space to grow their skills.

Team culture helps in driving robust leadership decisions. It also creates a platform where brainstorming and people's ideas are appreciated. Having a solid team culture boosts the company's growth and brings in new talent. People tend to apply at places where they get more work and growth opportunities. By focusing on building a dynamic team culture, the organisation portrays why it is important to value their employees as much as the work.

Let's dive deeper and understand what team culture is and how it can be built and how it helps to increase employee engagement.

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No one wants to work for an organisation where personal growth is not encouraged, new ideas are not promoted, and work-life balance is all haywire. Having a positive company culture is crucial. Companies that constitute a healthy working environment are generally associated with positivity, increased productivity, and better employee engagements. Here are a few stats which depict the same.

According to surveys, 86% of the candidates, when applying for new jobs. While 69% of employees state that they would work more diligently if they received any tokens of appreciation and recognition. Giving compliments to the team members, even for small accomplishments, has a positive impact.

Based on the research done by Forbes, an organisation with a strong work culture witnessed a 4x growth.

Also, when individuals focused on teamwork and building a positive working environment, they experienced an improvement in the quality of newly hired employees. The growing culture attracted highly proficient employees and led to a 33% increase in the revenue trail.

With these stats, it is clear that team culture is like a guiding light for a company that goes unnoticed. Dedication and hard work are crucial, but they are not the only qualities a company should focus on. For example, Google has spent millions on offering their employees perks like free meals, financial bonuses, and a dog-friendly environment. Twitter has invested in its employee’s fitness out-of-the-room rooftop meetings and provided opportunities to study further from ‘Twitter University’.


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Significance of a Team Culture

Before starting with why team culture is crucial, let’s first see what team culture is. Some say it is a collaboration of ideas, while others say it is a safe space to promote self-growth. Well, all these opinions are correct. Team culture is about having a constructive approach to work based on company values and beliefs. It highlights what the company stands for and is most important to them. Some companies promote teamwork, while others, excellence.

An employee spends quite a lot of their time working and interacting with people. Therefore, they must cherish their time there and feel a sense of success both inside and outside work. The better the working environment, the better is the quality of work. An open team culture reduces interpersonal conflicts among employees and creates room for receptive conversations. Inhibiting a team culture in the company makes the people feel that their contributions are valued. These accomplishments of employees drive the performance of the company. Team culture is a critical component that leads to an overall improvement of the company and resolving issues like employee performance and services.


Why is Team Building Important?

  • When the company allows free-thinking and respects each other's opinions, more people walk on the path of becoming great leaders and supervisors. It builds a healthy culture where all managers act as fuel for its exponential growth.

  • It improves the working environment for the people. When people are applying for a new job, money and security are not the only factors influencing their decision. They also want a work-life balance and good employee relations. When the team interacts with each other, they open up about the values and develop a culture of sharing. The employees and managers together grow as a team and treat each other with respect. When people are satisfied with their work, they remain in the same company for longer. Hence, the employee retention rate increases.

  • Sometimes employees lose the motivation to work. Their performances are affected, and their engagement reduces. With a strong team culture, workers support each other and improve each other's productivity.

  • When people are not satisfied with the work they are doing and don’t connect with the place, there is a high chance that they might shift jobs. An increase in these turnovers implies that a lot of money will be spent hiring individuals and training them. A welcoming team environment means that the people remain motivated and attached to the company.

How to Grow a Team Culture

  1. Discuss team values
  2. The best thing about building a team culture is that the company decides what qualities it wants the people to embody. Talking to the people will tell them about the values they would like to work on, like honesty, fairness or learning. Each company wants all these qualities. However, it entirely depends on what their employees want to prioritise. Depending on the size of the team and the employees, people can create a vision for the team.

  3. Be inclusive
  4. In the onboarding process, the joiners want to feel connected. Some employees are more open when interacting with people, but it is not the same with everyone. Sometimes individuals can feel left out. The manager must make sure all team members feel included and heard. For example, when audible hires a new employee, they assign a mentor to the team. They meet regularly with the team, support them and help them adjust to the company. Companies should put a little more effort into making employees feel more comfortable and guiding them in their journey.

  5. Plan activities for the team
  6. Activities are an excellent way for people to know more about each other and develop a sense of belonging. These activities should be created so that no one gets left out. By motivating people to participate in these, the company fosters a team culture. It also forms the streamflow of a fun working place.

  7. Promote personal growth
  8. People are motivated to work when they feel valued. Team leaders should make sure they nurture people’s growth and accomplishments. While it is easy to congratulate a person’s achievements, it is equally important that their failures are also honoured. When an employee finds their work difficult or cannot complete a task, they must not be punished. Instead, they should be motivated and taught the correct task method. If people know that they can take chances on their professional and personal growth, they are more likely to spend time learning.

    An acclaimed method of promoting this growth is conducting monthly or regular sessions on how good they are, how they could have improved the work, or what they should focus on.

  9. See how one can become a team player
  10. Being a team player is not a superpower. One can easily read articles and talk to people to become a team player. For example, if one knows they are an extrovert who likes to talk to people, they can interact with other introvert employees and make them feel included. They can check what problems people face in the team and discuss them with the manager. Imbibing qualities like honesty, knowledge sharing, accountability, and collaboration are the beginner steps to becoming a team player.

  11. Create a Vision for the Team
  12. People frequently aim to contribute to causes they support. A shared vision can inspire you and your team to work together toward a common objective by fostering a positive team culture. To ensure that everyone on your team is aware of and understands your vision, clearly explain it. To keep your staff motivated, keep emphasising this vision and detailing how everyone fits into it. Examples can include a goal to delight every client your organisation encounters or developing a product that would enhance the neighbourhood.

  13. Exchange feedback
  14. Giving feedback is a crucial step in growing a team culture. The leader should discuss the tasks they have worked on and the shortcoming they faced while working on them. They can then guide them on how to improve their work. The feedback given by the leader must be tailored according to the individual. It is not just the leader who should be giving feedback. They must be open to receiving feedback from their employees too. A leader must listen to the difficulties faced by the team and see how they could have handled the situations in a better way. They must try to give more positive feedback than negative ones. That will keep the team motivated.


Should One Work on Building a Team Culture?

Well, if we talk about the sure-shot answer in one word - yes. Building a team culture has proved to be a great booster in the growth of the company and the employees. The company should hire someone who has the vision and skills needed to be a good team player. This creates a team that is capable of exponential growth and has diverse and unique capabilities. Having a solid work culture builds trust within the organisation, and people are more open to sharing their opinions.

If the company wants to have a good work culture where people are happy when they come to work, they must build a good team culture. It encourages open communication, especially when there is a conflict. When the leader interacts with the people, they know each member’s strengths and weaknesses. This can help in dividing work in such a manner that the employees can exercise their strengths as well as their weaknesses. Having a solid work culture gives the people a chance to expand their roles and understand and becomes an integral part of the organisation.


Team building has endless benefits. Companies that invest their time and energy in building strong values tend to be successful in the long run. It has a great significance and helps integrate deeper values in the employees. Team building culture sets a strong foundation for the organisation's future growth. It helps build an overall positive environment and keeps the people of the company happy.


  1. What type of activities can team building have?

  2. It depends on the type of team building activity one wants. If someone is open to outdoor activities, they can go for lunch, picnic and other fun activities. For indoor activities, one can try ice breakers or other games.

  3. Can team building happen virtually?

  4. Yes, the team does not need to be present physically for team building. There are a lot of activities like completing the story or dumb charades which can be played to keep the team motivated even in an online setting.

  5. Do we need to pay professional team building organisations for any help?

  6. While one can manage to conduct activities for a small team by themself, however, if one wants to have an activity on a large scale for more employees, they can look at companies that provide team building support.

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