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6 Effective Social Media Tips to Grow Your Startup

Don’t be concerned if you are starting a new business, or even if your business is new. Because we are all aware that in the business world, building a brand and creating awareness is critical to success. More than anything else, in the early stages of building your startup, you should concentrate on increasing brand awareness. Social media is the ideal platform for showcasing your brand and increasing awareness. There are a few social media tips to help you sail through this discussed below.

Much of the business world now recognizes that social media is critical to their success. Social media has evolved into an essential marketing and communication platform that no new or established business can afford to overlook. Nonetheless, paying attention to social media does not guarantee success. Instead, you must clearly understand what social media can do for you and how you can benefit from it. 

Despite social media’s enormous potential, many new businesses have failed to successfully use it to expand their reach and grow sales. Regardless of the size of your organization, social media marketing can be a low-cost and effective marketing tool. To assist you in effectively marketing your startup, we have compiled a list of tips to increase brand awareness and achieve your marketing objectives. Starting from scratch and gradually building a social media presence can be difficult for a startup, but with the tips given in this article, your job will become much easier.

Why Use Social Media for Small Businesses?

You’ve probably spent time researching social media marketing strategies for small businesses if you own a business. With good reason. Furthermore, social media is no longer limited to large corporations. In fact, 71% of small-to-medium-sized businesses market themselves on social media, with 52% posting once per day. There are now 4.2 billion social media users worldwide. That’s nearly double the number from just five years ago, in 2017. Every day, these users spend an average of 2 hours and 25 minutes on social media. 

Therefore, you must go online if you want to compete. Here are the top five reasons to use social media to grow your startup:

1. Reach out to more potential customers

You can reach a larger audience and encourage them to buy from your brand by using social media platforms to create interesting and engaging content. 

2. Increase brand awareness

People will share your interesting, relevant content with their followers, increasing your reach and exposure. The more your brand is visible online, the more likely it is that people will become acquainted with it and eventually make a purchase. 

3. Improve customer understanding 

While you may have some knowledge of their demographics, social media can help you learn more about their interests, needs, behaviors, and desires. This useful customer information can be used to enhance your social media marketing strategy.

4. Create long-term relationships

Showing that you care about your customers and their experience with your company will go a long way toward securing long-term relationships. 

5. Improve competitor understanding

Competitive analysis can help you learn what works and what doesn’t for other businesses similar to yours. Don’t be afraid to look beyond your primary competitors for inspiration, and draw from the success of businesses in all industries.

Best Social Media Platforms for Small Businesses 

Don’t make assumptions about where your audience spends their time as you begin researching the best platforms and tools to build your social media strategy. If you’re trying to reach Gen Z, your instincts may tell you to avoid Facebook in favor of Instagram and TikTok. However, data shows that nearly a quarter of Facebook users are between the ages of 18 and 24. 

Choosing your platforms does not have to be all or nothing. You can use various social channels to reach out to different audiences or to achieve various business objectives. The following are the top social media platforms for small businesses and startups:

  • Facebook

Facebook remains the most popular social media platform worldwide. It has more than 2.9 billion monthly active users and over 200 million businesses. Facebook is an excellent platform for small businesses because it has a diverse demographic, is multi-purpose, and can serve as a one-stop shop.

  • YouTube

YouTube is the most popular video-sharing social network in the world, with a potential ad reach of 2.56 billion people. YouTube not only has a large audience, but it is also an effective platform for promoting products and services. It is an excellent platform for small businesses because it allows you to drive traffic to your website, improve your SEO, and build brand awareness.

  • Instagram

Instagram is a great place to get specific about your niche. It has more than 1.4 billion monthly active users. If you work in the fashion, food, or film industries, for example, the majority of your target audience is likely to be on Instagram. It’s also worth noting that the platform has a younger demographic. The vast majority of users are between the ages of 18 and 34. Instagram is an excellent platform for small businesses because it provides in-app shopping, it is visually appealing, and Instagram users are more engaging.

  • TikTok

Perhaps you believe TikTok marketing is not a good fit for your company. It has more than 1 billion monthly active users. However, even well-known brands with audiences well beyond Gen Z are experimenting with this platform. TikTok is an excellent platform for small businesses because it provides a level playing field, encourages creativity, and provides ample opportunities for virality.

  • Twitter

Twitter is another platform with broad appeal. It has more than 4 million monthly active users. Twitter is the world’s ninth most visited website. Twitter users are also active shoppers, with 16% of internet users aged 16-64 saying they use Twitter for brand research and 54% saying they are likely to buy new products. Because it is conversational, works in real-time, and hashtag friendly, Twitter is an excellent platform for small businesses.

6 Effective Social Media Tips to Grow Your Startup

Social media (44%) will be the top marketing medium in 2022, according to HubSpot’s “State of Inbound Marketing Trends” research. Websites or blogs (36%) are the second-most popular, followed by email marketing (35%), and content marketing (32%). Furthermore, social media was cited by 16% of respondents as the main source of website traffic.

The majority of marketers believed it to be their best strategy for bringing in new customers during the past year. Businesses can also leverage each platform in a number of ways to optimize results, ultimately boosting reputation and perhaps even revenues. Using these suggestions, a small business or startup could invest in social media. To aid this process, here are 6 effective social media marketing tips to grow startups:

1. Develop a Plan of Action 

Before starting your social media strategy, be careful to establish your brand’s personality, business culture, and company values. You will find it simpler to create a helpful social media strategy after you have a clear understanding of the identity of your brand and business. 

2. Set Objectives 

You may start selecting a platform that best supports your objectives once you have a clear idea of what you want to accomplish using social media. You should be able to decide which social media sites are best for your startup based on your strategy, approach, and goals. Analyze the information that is available regarding the kinds of users who engage with your website.

3. Draw on Employee Intelligence 

You can hire remote workers who are less expensive than regular staff if you step up your social media marketing efforts. Remote workers frequently outperform onsite workers in terms of output, and they can be a huge help to solopreneurs and startups.

4. Establish a Community 

Build the devoted following that will gradually pay off in the form of new clients and sales by taking the time to engage with everyone on your social media sites. As you grow your community, you’ll probably find that cultivating followers who are really interested in your company will produce greater results than efforts to garner the most “likes” possible.

5. Measure and Track 

Don’t overlook your competition while you examine your own social media experience. Find and follow your competitors, and keep an eye on the stuff they share, their online behavior, and the errors they may commit. By managing social media effectively, you may draw from the knowledge of others and gain a competitive edge. 

6. Test out 

Creating an account on prominent social media platforms is simply one part of a comprehensive social media strategy. You must have a firm grasp of who you are, your company, set realistic goals, engage your audience, and keep track of your progress. Your social media strategy can significantly improve your bottom line with a small investment if it is correctly implemented.

Related Articles:
What are some Effective Marketing Strategies and Ideas for Startups?


Social media is the ideal tool for brand recognition building if you are just getting started. It is affordable and has a wide range of functions to raise awareness of your company. Make sure you put the concepts discussed into practice so you can expand your brand in a methodical manner. No matter how big or little your firm is, the advice is applicable to all business kinds. In addition, you must keep in mind that social media was not created for business. Therefore, when you publish material, be sure it’s fascinating enough and doesn’t just promote your company.


1. How can social media help startups grow? 

Lead generation: By engaging with users on social media platforms, you may concentrate your social media efforts on generating new leads. These will need to take over as your main sources of traffic for your website or blog. Your content will produce leads and help you attract customers as you increase brand awareness.

2. How does social media marketing benefit new businesses? 

Compared to traditional media outlets like television, radio, magazines, and newspapers, social media offers an edge. Small businesses can use social media to disseminate information, create leads, draw in new clients, offer customer support, and develop their brands. 

3. What constitutes a social media plan in 6 steps? 

6 steps to creating a brilliant social media marketing strategy include: 

  • Defining your objectives
  • Selecting the most effective platforms for your target audience
  • Establishing a schedule
  • Getting your target audience involved 
  • Following proper metrics 
  • Growing, changing, and adapting

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